From Learning to Effectiveness: The Strategic Value of Knowledge Management in the Real Estate Sector
DOI:
https://doi.org/10.5281/zenodo.15531477Keywords:
Knowledge management, learning orientation, organizational effectiveness, real estate firmsAbstract
In a context marked by increasing competition and digital transformation, real estate firms in Ciudad Juárez face the challenge of enhancing their organizational effectiveness. This study aims to examine the relationship between learning orientation, knowledge management, and organizational effectiveness, while also assessing the moderating role of knowledge management within this relationship. A quantitative, non-experimental, cross-sectional, and correlational design guided the research. The sample included 235 real estate agents. Validated instruments supported the data collection, and structural equation modeling using partial least squares (PLS-SEM) enabled the analysis. Findings revealed a strong, positive, and statistically significant impact of knowledge management on organizational effectiveness. Additionally, learning orientation significantly influenced knowledge management, although it did not directly affect organizational effectiveness. Nevertheless, the results confirmed a meaningful indirect effect mediated by knowledge management. The study concludes that organizational effectiveness in the real estate sector largely hinges on the systematic management of knowledge. Promoting a learning-oriented culture and translating it into effective knowledge management practices strengthens both the competitiveness and sustainability of real estate firms.
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