Innovación Multidimensional y Desempeño Organizacional: Evidencia Empírica de las MiPyMEs Artesanales de Oaxaca, México
DOI:
https://doi.org/10.5281/zenodo.24044173Palavras-chave:
innovación, desempeño organizacional, MiPyMEs, empresas artesanales, capacidades dinámicas, MéxicoResumo
La innovación constituye una capacidad estratégica que permite a las micro, pequeñas y medianas empresas (MiPyMEs) adaptarse a entornos cambiantes. Sin embargo, su relación con el desempeño organizacional sigue siendo insuficientemente explorada en las empresas artesanales, donde las exigencias de competitividad coexisten con la preservación del conocimiento tradicional y la identidad cultural. Este estudio examina la relación entre la innovación y el desempeño organizacional en 337 MiPyMEs artesanales de diez comunidades de los Valles Centrales de Oaxaca, México, seleccionadas mediante un muestreo no probabilístico por cuotas con asignación proporcional. La innovación se examinó a través de cuatro dimensiones (innovación de producto, de proceso, de marketing y organizacional), mientras que el desempeño organizacional se evaluó mediante cinco dimensiones (productividad, ventas, rentabilidad, clientes y crecimiento). El instrumento final estuvo compuesto por 48 ítems distribuidos en nueve dimensiones y presentó una estructura factorial adecuada, con niveles satisfactorios de fiabilidad y validez discriminante. Los análisis revelaron una relación positiva entre la innovación y el desempeño organizacional, aunque su intensidad y patrón variaron entre las distintas dimensiones. La innovación organizacional mostró el patrón más consistente, particularmente en su relación con la productividad, las ventas y la rentabilidad. La innovación de procesos presentó una asociación más fuerte con los resultados relacionados con los clientes, mientras que las innovaciones de producto y de marketing mostraron asociaciones más específicas con determinados componentes del desempeño organizacional. Los modelos de regresión múltiple y los análisis de sensibilidad respaldaron adicionalmente estos patrones. En conclusión, los resultados demuestran que las distintas formas de innovación se relacionan de manera diferenciada con el desempeño de las MiPyMEs artesanales, lo que pone de manifiesto la necesidad de examinar esta relación desde una perspectiva multidimensional y específica del contexto.
Downloads
Referências
Adewumi, O. M. (2024). Dynamic analysis of innovation—profitability nexus in service firms: An outlook of a small service economy. International Journal of Innovation Management, 28(7–8), 2450031. https://doi.org/10.1142/S1363919624500312
Alkhalaf, T., & Al-Tabbaa, O. (2024). The effect of ability, motivation and opportunity (AMO) on SMEs’ innovation performance. Creativity and Innovation Management, 33(1), 21–38. https://doi.org/10.1111/caim.12578
Alma Çallı, B., Özşahin, M., & Coşkun, E. (2024). The assessment of organizational innovativeness as a mediator between ICT adoption and firm performance in Turkish SMEs. SAGE Open, 14(4). https://doi.org/10.1177/21582440241297939
Alves, I., & Lourenço, S. M. (2022). The use of non-financial performance measures for managerial compensation: Evidence from SMEs. Journal of Management Control, 33, 151–187. https://doi.org/10.1007/s00187-022-00337-8
Andrade, C. (2021). The inconvenient truth about convenience and purposive samples. Indian Journal of Psychological Medicine, 43(1), 86–88. https://doi.org/10.1177/0253717620977000
Ángeles, A., Pérez-Encinas, A., & Villanueva, C. E. (2022). Characterizing organizational lifecycle through strategic and structural flexibility: Insights from MSMEs in Mexico. Global Journal of Flexible Systems Management, 23, 271–290. https://doi.org/10.1007/s40171-022-00301-4
Anjaningrum, W. D., Azizah, N., & Suryadi, N. (2024). Spurring SMEs’ performance through business intelligence, organizational and network learning, customer value anticipation, and innovation—Empirical evidence of the creative economy sector in East Java, Indonesia. Heliyon, 10(7), e27998. https://doi.org/10.1016/j.heliyon.2024.e27998
Appiah, L. O., Essuman, D., Forson, C. A., Boso, N., & Annan, J. (2025). Green process innovation and financial performance in small and medium-sized enterprises in a developing country: Role of resource orchestration. Journal of Business Research, 189, 115210. https://doi.org/10.1016/j.jbusres.2025.115210
Avolio, B., Pardo, E., & García, A. (2025). Sustainability-oriented innovation and organizational performance: The moderating effect of intergenerational authority in craft SMEs in Latin America. Small Enterprise Research, 32(1), 92–116. https://doi.org/10.1080/13215906.2025.2514205
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Bogetoft, P., Kromann, L., Smilgins, A., & Sørensen, A. (2024). Innovation strategies and firm performance. Journal of Productivity Analysis, 62(2), 175–196. https://doi.org/10.1007/s11123-024-00727-1
Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. C. (2024). Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies. European Research on Management and Business Economics, 30(3), 100260. https://doi.org/10.1016/j.iedeen.2024.100260
Cameron, A. C., Gelbach, J. B., & Miller, D. L. (2008). Bootstrap-based improvements for inference with clustered errors. The Review of Economics and Statistics, 90(3), 414–427. https://doi.org/10.1162/rest.90.3.414
DeVellis, R. F., & Thorpe, C. T. (2021). Scale development: Theory and applications (5th ed.). SAGE.
Dwivedi, A., & Pawsey, N. (2023). Examining the drivers of marketing innovation in SMEs. Journal of Business Research, 155, 113409. https://doi.org/10.1016/j.jbusres.2022.113409
Eng, T.-Y., Lin, F., & Wu, L.-C. (2026). Strengthening CRM performance through customer knowledge: The role of technological capability in SMEs. European Business Review, 38(3), 403–428. https://doi.org/10.1108/EBR-06-2025-0204
Faul, F., Erdfelder, E., Buchner, A., & Lang, A.-G. (2009). Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses. Behavior Research Methods, 41(4), 1149–1160. https://doi.org/10.3758/BRM.41.4.1149
Field, A. (2024). Discovering statistics using IBM SPSS Statistics (6th ed.). SAGE.
Goretzko, D., Pham, T. T. H., & Bühner, M. (2021). Exploratory factor analysis: Current use, methodological developments and recommendations for good practice. Current Psychology, 40, 3510–3521. https://doi.org/10.1007/s12144-019-00300-2
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662–676. https://doi.org/10.1016/j.ijpe.2011.05.014
Harsanto, B., Kasumaningrum, Y., Mulyana, A., Faisal, Y. A., & Hadjielias, E. (2026). Sustainable innovation in craft-based SMEs: A mixed-method study of Indonesian batik communities. Small Business Economics, 67, 299–336. https://doi.org/10.1007/s11187-026-01201-y
Hasanah, U., Sukoco, B. M., Supriharyanti, E., & Wu, W.-Y. (2023). Fifty years of artisan entrepreneurship: A systematic literature review. Journal of Innovation and Entrepreneurship, 12, 46. https://doi.org/10.1186/s13731-023-00308-w
Hassan, S. S., Meisner, K., Krause, K., Bzhalava, L., & Moog, P. (2024). Is digitalization a source of innovation? Exploring the role of digital diffusion in SME innovation performance. Small Business Economics, 62(4), 1469–1491. https://doi.org/10.1007/s11187-023-00826-7
Hayes, A. F., & Coutts, J. J. (2020). Use omega rather than Cronbach’s alpha for estimating reliability. But…. Communication Methods and Measures, 14(1), 1–24. https://doi.org/10.1080/19312458.2020.1718629
Instituto Nacional de Estadística y Geografía. (2024). Directorio Estadístico Nacional de Unidades Económicas 2024: Información para la actualización e incorporación de unidades económicas al DENUE; datos a noviembre de 2024.
Kobusingye, L., Xiao, Y., & Ntizoyimana, J.-C. (2026). Digital transformation, innovation and market expansion capabilities: Exploring pathways to organizational growth in SMEs across East African countries. Business Process Management Journal, 32(4), 1460–1483. https://doi.org/10.1108/BPMJ-03-2025-0341
Korosteleva, J., Mickiewicz, T., & Parrilli, M. D. (2025). Ethnic diversity in SME business teams: Generating employment growth through digitalisation, innovation, and exporting. Small Business Economics, 65(1), 107–130. https://doi.org/10.1007/s11187-024-00985-1
Krismajayanti, N. P. A., Darma, G. S., Mahyuni, L. P., & Martini, I. A. O. (2026). Cultural logics and selective digitalization: Rethinking innovation diffusion through collective governance in craft-based SMEs. Administrative Sciences, 16(3), 128. https://doi.org/10.3390/admsci16030128
Larios-Francia, R. P., & Ferasso, M. (2023). The relationship between innovation and performance in MSMEs: The case of the wearing apparel sector in emerging countries. Journal of Open Innovation: Technology, Market, and Complexity, 9(1), 100018. https://doi.org/10.1016/j.joitmc.2023.100018
Lestari, R., Syahyuti, Wibawa, B. M., Endayani, F., Setyawati, D., & Silalahi, S. A. F. (2024). Confirmatory factor analysis of marketing performance dimensions: A lesson from SMEs in Malang, Indonesia. Cogent Business & Management, 11(1), 2310084. https://doi.org/10.1080/23311975.2024.2310084
Li, H., Xue, T., Zheng, Z., Luo, X., & Huang, G. (2025). The innovation of traditional handicrafts and cultural identity: A multidimensional value analysis using the DEMATEL-ISM method. PLOS ONE, 20(5), e0322893. https://doi.org/10.1371/journal.pone.0322893
Li, L., Chen, L., Yan, J., Xu, C., & Jiang, N. (2023). How does technological opportunism affect firm performance? The mediating role of resource orchestration. Journal of Business Research, 166, 114093. https://doi.org/10.1016/j.jbusres.2023.114093
Lohr, S. L. (2021). Sampling: Design and analysis (3rd ed.). CRC Press.
Merín-Rodrigáñez, J., Dasí, À., & Alegre, J. (2024). Digital transformation and firm performance in innovative SMEs: The mediating role of business model innovation. Technovation, 134, 103027. https://doi.org/10.1016/j.technovation.2024.103027
Nathan, M., & Rosso, A. (2022). Innovative events: Product launches, innovation and firm performance. Research Policy, 51(1), 104373. https://doi.org/10.1016/j.respol.2021.104373
Nguyen, V. D., & Phan, T. T. A. (2025). Cultural values, business ties and artisan product innovation: Mediation analysis of market orientation. Journal of Entrepreneurship in Emerging Economies, 17(5), 1085–1108. https://doi.org/10.1108/JEEE-03-2024-0110
OECD & Eurostat. (2005). Oslo manual: Guidelines for collecting and interpreting innovation data (3rd ed.). OECD Publishing. https://doi.org/10.1787/9789264013100-en
OECD & Eurostat. (2018). Oslo manual 2018: Guidelines for collecting, reporting and using data on innovation (4th ed.). OECD Publishing. https://doi.org/10.1787/9789264304604-en
Pingali, S. R., Singha, S., Arunachalam, S., & Pedada, K. (2023). Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications. Journal of Business Research, 164, 113973. https://doi.org/10.1016/j.jbusres.2023.113973
Quintero-Sepúlveda, I. C., & Zúñiga-Collazos, A. (2025). Innovation capabilities, innovation strategies and performance: An empirical analysis in SMEs. Technology Analysis & Strategic Management, 37(1), 19–34. https://doi.org/10.1080/09537325.2023.2280523
Richard, P. J., Devinney, T. M., Yip, G. S., & Johnson, G. (2009). Measuring organizational performance: Towards methodological best practice. Journal of Management, 35(3), 718–804. https://doi.org/10.1177/0149206308330560
Rodrigues, A. O., Marques, C. S., & Santos, G. (2024). Artisan entrepreneurship: A systematic literature review of this emerging field of research and new trends. International Journal of Entrepreneurship and Small Business, 52(2), 256–282. https://doi.org/10.1504/IJESB.2024.138279
Rosenbusch, N., Brinckmann, J., & Bausch, A. (2011). Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs. Journal of Business Venturing, 26(4), 441–457. https://doi.org/10.1016/j.jbusvent.2009.12.002
Roodman, D., MacKinnon, J. G., Nielsen, M. Ø., & Webb, M. D. (2019). Fast and wild: Bootstrap inference in Stata using boottest. The Stata Journal, 19(1), 4–60. https://doi.org/10.1177/1536867X19830877
Roy, S., & Mohapatra, S. (2023). Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach. Journal of Business Research, 156, 113460. https://doi.org/10.1016/j.jbusres.2022.113460
Rubio-Andrés, M., Linuesa-Langreo, J., Gutiérrez-Broncano, S., & Sastre-Castillo, M. Á. (2024). How to improve market performance through competitive strategy and innovation in entrepreneurial SMEs. International Entrepreneurship and Management Journal, 20(3), 1677–1706. https://doi.org/10.1007/s11365-024-00947-9
Saeedikiya, M., Salunke, S., & Kowalkiewicz, M. (2024). Toward a dynamic capability perspective of digital transformation in SMEs: A study of the mobility sector. Journal of Cleaner Production, 439, 140718. https://doi.org/10.1016/j.jclepro.2024.140718
Santos, J. B., & Brito, L. A. L. (2012). Toward a subjective measurement model for firm performance. Brazilian Administration Review, 9(Special Issue), 95–117. https://doi.org/10.1590/S1807-76922012000500007
Saunders, M. N. K., Lewis, P., & Thornhill, A. (2023). Research methods for business students (9th ed.). Pearson.
Schober, P., Boer, C., & Schwarte, L. A. (2018). Correlation coefficients: Appropriate use and interpretation. Anesthesia & Analgesia, 126(5), 1763–1768. https://doi.org/10.1213/ANE.0000000000002864
Secretaría de Economía. (2009, 30 de junio). Acuerdo por el que se establece la estratificación de las micro, pequeñas y medianas empresas. Diario Oficial de la Federación. https://dof.gob.mx/nota_detalle.php?codigo=5096849&fecha=30/06/2009
Shafi, M. (2020). Sustainable development of micro firms: Examining the effects of cooperation on handicraft firm's performance through innovation capability. International Journal of Emerging Markets, 16(8), 1634–1653. https://doi.org/10.1108/IJOEM-11-2019-0989
Shafi, M., Zoya, Fauzi, M. A., & Yang, Y. (2025). Factors influencing small handicraft enterprises to adopt technological innovation: Insights from Pakistani handicraft enterprises. Asian Journal of Technology Innovation, 33(2), 509–543. https://doi.org/10.1080/19761597.2024.2372571
Singhvi, D., Singhvi, S., & Zhang, X. (2026). A data-driven approach to improve artisans’ productivity in distributed supply chains. Operations Research, 74(1), 281–300. https://doi.org/10.1287/opre.2024.1009
Tarazona-Montoya, R., Devece, C., Llopis-Albert, C., & García-Agreda, S. (2024). Effectiveness of digital marketing and its value in new ventures. International Entrepreneurship and Management Journal, 20, 2839–2862. https://doi.org/10.1007/s11365-024-00959-5
Tavakol, M., & Wetzel, A. (2020). Factor analysis: A means for theory and instrument development in support of construct validity. International Journal of Medical Education, 11, 245–247. https://doi.org/10.5116/ijme.5f96.0f4a
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7%3C509::AID-SMJ882%3E3.0.CO;2-Z
Vahter, P., & Vadi, M. (2024). The relationship of technological and organizational innovation with firm performance: Opening the black box of dynamic complementarities. Technological Forecasting and Social Change, 206, 123516. https://doi.org/10.1016/j.techfore.2024.123516
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wadho, W., & Chaudhry, A. (2024). Measuring process innovation outputs and understanding their implications for firms and workers: Evidence from Pakistan. Technovation, 136, 103085. https://doi.org/10.1016/j.technovation.2024.103085
Wang, X., & Cheng, Z. (2020). Cross-sectional studies: Strengths, weaknesses, and recommendations. Chest, 158(1S), S65–S71. https://doi.org/10.1016/j.chest.2020.03.012
Yahaya, H. D., & Nadarajah, G. (2023). Determining key factors influencing SMEs’ performance: A systematic literature review and experts’ verification. Cogent Business & Management, 10(3), 2251195. https://doi.org/10.1080/23311975.2023.2251195
Zhang, H. (2022). Does combining different types of innovation always improve SME performance? An analysis of innovation complementarity. Journal of Innovation & Knowledge, 7(3), 100192. https://doi.org/10.1016/j.jik.2022.100192
Zuhroh, S., & Rini, G. P. (2026). Product innovation capability and distinctive value positioning drivers for marketing performance: A service-dominant logic perspective. International Journal of Innovation Science, 18(2), 269–289. https://doi.org/10.1108/IJIS-04-2024-0100
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2026 Pedro Rafael Martínez-Martínez, Carlos Arturo Gallegos-Figueroa, Francis Palacios-Pineda, Enrique Cruz-Domínguez, Brenda Dennís Valadez-Solana
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
