Factors Explaining the Purchase Intention of Ecological Products among University Students in Peru
Factors explaining the intention to purchase organic products among university students in Peru
DOI:
https://doi.org/10.5281/zenodo.18073023Keywords:
organic products, purchase intention, culture, sustainabilityAbstract
In response to the negative effects affecting the environment, the population must adopt a culture of healthy consumption. Within this context, the study draws on the Theory of Planned Behavior, examining attitudinal factors, perceived purchase control, subjective norms, and moral obligation, as well as their influence on the purchase of organic products. The study aimed to determine which factors of this theory explain the purchase intention of organic products among university students in Peru.
To achieve this objective, the research adopted a quantitative approach and administered a questionnaire to 214 university students from the department of Arequipa. The analysis relied on the multivariate technique of partial least squares structural equation modeling, implemented through the SmartPLS software.
The main findings revealed that the proposed model provided strong empirical support for the postulates of the Theory of Planned Behavior. The results indicate that the four analyzed factors exert a positive and significant effect on purchase intention. Finally, the study discusses implications for promoting responsible consumption among young people.
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Copyright (c) 2025 Diego Jesus Mamani Quispe, Erick Armando Lazarte Vera, Andrea Fernanda Gonzales Vento, Alberto Sebastián Flores Ayquipa, Karina Lily Cari Gordillo
This work is licensed under a Creative Commons Attribution 4.0 International License.
