Los Factores que explican la intención de compra de productos ecológicos en estudiantes universitarios en Perú
Factors explaining the intention to purchase organic products among university students in Peru
DOI:
https://doi.org/10.5281/zenodo.18073023Palavras-chave:
productos ecológicos, intención de compra, cultura, sostenibilidadResumo
Diante dos efeitos do ambiente, a população deve adotar uma cultura saudável, razão pela qual se aprofunda a Teoria do Comportamento Planeado, considerando os fatores de atitude, controlo de compra percebido, normas subjetivas e obrigação moral e seu efeito nos produtos ecológicos. O objetivo é compreender os fatores da Teoria do Comportamento Planeado que explicam a intenção de compra de produtos ecológicos em estudantes universitários no Peru. Foi aplicado um questionário a 214 estudantes universitários no departamento de Arequipa com a técnica multivariada de modelos de equações estruturais de mínimos quadrados parciais com o software SmartPLS. Entre as principais conclusões, o modelo proposto mostrou evidências empíricas dos elementos da Teoria do Comportamento Planeado. Conclui-se que os quatro fatores têm um efeito positivo e significativo na intenção de compra.
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Copyright (c) 2025 Diego Jesus Mamani Quispe, Erick Armando Lazarte Vera, Andrea Fernanda Gonzales Vento, Alberto Sebastián Flores Ayquipa, Karina Lily Cari Gordillo
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
