Vol. 12 No. 2 (2024)

Articles

• Programmatic advertising: past, present and future. Bibliometric analysis

  Elena Fernández-Díaz, Daniel, Marisol B., Nelson

  1-19

  • pdf (Español (España))
  • PDF

• The Adoption of Technology Acceptance Model in E-commerce with Artificial Intelligence as a Mediator

  Aram Massoudi, Muslim N. Zaidan, Azwar Qasim Agha

  20-36

  • PDF

• RLQR: A new liquidity index for leveraged companies and its application in solvency prediction

  suelem meireles do nascimento barreiros, Roberto Miranda Pimentel Fully

  37-51

  • PDF
  • PDF (Português (Brasil))

• Collaborative Strategies and Relational Capital: Risk Mitigation for MSMEs in Weak Markets

  Jessica Matute-Petroche, Felix Carrera Buri, Uriel Castillo-Nazareno

  52-68

  • PDF (Español (España))
  • PDF

• Positive Personal Factors of Well-being, Happiness, and Social Responsibility in Tourism Sector Workers

  Oscar Ernesto Hernández Ponce, María Fernanda Durón Ramos, Edith Patricia Borboa Álvarez, Javier Saucedo Monarque

  69-81

  • PDF
  • PDF (Español (España))